Can social media change marketing?

Traditional marketing was more about broadcasting than anything else, which means that companies were pushing out content about how great their products are and why they are “leaders”, “the best”, etc. Very little interactions happened between companies and their customers, which can now change due to social media. Companies now have the ability to have conversations with customers or prospects and even though some of them are doing it, we found this conversation on Twitter which brings up a very good point: is that the rule or the exception?

What do you think? Are companies still broadcasting, except that they now use social media channels? How many of the companies you deal with or buy from are still broadcasting vs those who are actually using social media to create conversations with you?

 

Tesla Broadcast Tower 1904

Tesla Broadcast Tower 1904

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