You probably heard hundreds of times already about how social media can help you make your voice heard. One of the examples mentioned to prove this is the “United breaks guitar” video, which had 150,000 views in one day and 10 million in less than 6 months. http://en.wikipedia.org/wiki/United_Breaks_Guitars
During a recent chat, a CMO and Chief Customer Officer said it again: “In the social era, customers voices and choices are scaled and amplified”
@valaafshar it can but it doesn’t happen all the time. actually, the more followers u have, the more likely u R 2 get your message through
— Questions1st (@Questions1st) May 15, 2013
Which is true, but it doesn’t happen very often. I know that there are thousands of examples, but considering that there are billions of Facebook posts and tweets every day, the number of the stories actually being amplified is insignificant.
Which made me think: how does this happen? Is it random? Do you need to have man followers, which will share your posts to their followers and so on? Should you post sensitive or controversial topics, which are more likely to make others share? Does it help to be aggressive and share the same post repeatedly on several social media platforms?