Monthly Archives: October 2012

In Business, Are Questions More Important Than Answers?

Many critical decisions made in the business world are based on answers people receive to questions. Consequently, it goes without saying, that the information contained in those answers must be accurate, timely and meaningful. But if we take a step back and look at this process from a slightly different angle, it is immediately apparent that the questions themselves are as critical as the answers – and, arguably, more critical than the answers.


In a business, asking questions should be an ongoing activity. We are constantly being bombarded by information and information can quickly become meaningless if it cannot be sorted, screened, deleted, and finally evaluated for its efficacy. An effective method for examining received information begins with questions – questions from all areas of a business – and probably ends with more questions. The questions a business considers worth asking can speak volumes about business priorities and can oftentimes lead to unexpected yet valuable answers. Continue reading